PRIVACY POLICY PRIDEFIT APP

1. INTRODUCTION

This mobile software application (App) is brought to you by Pridefit LLC (“we”, “us” and “our”).

We take your privacy very seriously and we are committed to protect your personal data and respect your privacy. Personal data means all information about you which enables us to identify you as an individual. We comply with all relevant data protection laws, such as the General Data Protection Regulation (GDPR: EU Regulation 2016/679). We ask that you read this privacy policy (“Policy”) carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Any capitalized terms used throughout this Policy that are defined in our Terms of Use, have the same meaning in this Policy.

2. DATA CONTROLLER

Pridefit LLC is your data controller. This means that we are responsible for, and control the collecting and processing of, your personal data. You can find all our details under 16. How to contact us.

3. PERSONAL DATA WE PROCESS

Whenever you use our App, you will provide us with and we will obtain from you, either directly or indirectly, certain personal data. For example, when you sign up for an account, fill in forms provided by us, purchase products or services through our App, participate in competitions, or communicate with us.

Please note that you can always monitor and control the processing of your personal data by exercising your rights.

It depends on the particular activities carried out by you through our App which of the following personal data we collect and process from you:

Name, home address, e-mail address, telephone number;
Nationality, place of birth, date of birth, gender;
Your account details, such as your username and login details;
Credit/debit card or other payment information;
Information about your purchases of products and services from us or our partners;
Location data, including real-time geographic location of your electronic device used through GPS;
IP address;
Any other personal data you provide us with voluntarily.

We also need to collect personal data from you from time to time that is considered sensitive. Such data can only be processed by us when you give us your explicit consent to do so, if it is necessary to do so to protect your vital interests (e.g., in a medical emergency), or if you make such data public yourself:

Information about your physical or mental health.

You agree and acknowledge that any individual’s Protected Health Information that comes within our custody, exposure, possession, or knowledge or is created, maintained, retained, transmitted, derived, developed, compiled, prepared, or used by us in the course of or in connection with the performance of services under this Agreement is confidential and shall remain the exclusive property of our Company. It shall be used, disclosed, transmitted, and/or maintained solely in accordance with our Terms and Conditions and as Required By Law. We agree to comply with our obligations as a Business Associate and acknowledge that we are subject to and agree to comply with HIPAA and all applicable guidance and regulations issued by the government to implement HIPAA and all other applicable law.

4. COLLECTION OF PERSONAL INFORMATION

4.1 Use of Third-Party Connections:

In some cases, we may receive personal information about you through third-party connections or log-ins, such as Google or Facebook. If you access our App through a third-party connection, the third party may provide us with certain information about your use of its service. This information may include your user ID associated with your account, access token, any information you have permitted the third party to share with us, and any information you have made public in connection with that service. Please note that we do not control how such third parties process and share your personal information. Therefore, we recommend reviewing and adjusting your privacy settings on such third-party sites and services before linking or connecting them to our App. You can also unlink your third-party account from our App by adjusting your settings on the relevant third-party service.

4.2 Social Media Features:

Our App may include social media features. These features may collect certain information about you, such as your IP address, and may set cookies to enable their proper functioning. Social media features are either hosted by a third party or hosted directly through our App. Your interactions with these features are governed by the privacy policy of the company providing the feature.

5. PURPOSES AND LAWFUL BASES FOR PROCESSING YOUR PERSONAL DATA

5.1 Fulfillment of App Benefits and Functionalities:

We collect and process most of your personal data to offer you the full range of benefits and functionalities of our App. This includes providing you with products and services and allowing you to participate in our community. Such processing is necessary to perform our contract with you and to provide the products and services we offer.

5.2 Compliance with Legal Obligations:

We may process personal data to comply with legal obligations imposed on us, such as those related to the prevention of fraud, money laundering, or tax regulations.

5.3 Legitimate Interests:

In some cases, we may use your personal data based on our legitimate interests. These interests include our ongoing efforts to provide, improve, and safeguard the different functionalities we offer.

5.4 Consent:

If none of the above lawful bases apply to the processing of your data, we rely on your consent. For example, enabling location services on your device signifies your consent for us to process your location data. However, you can choose to turn off this feature on your device. Please note that disabling location services may limit some functionalities of our App. By submitting additional information about yourself, you voluntarily consent to the processing of such data. Additionally, we will obtain your consent to use your personal data for marketing purposes, such as sending you our newsletter by email. You can withdraw your consent at any time when we rely on it to process your personal data.

6. ACCESSING AND MANAGING YOUR PERSONAL INFORMATION

6.1 Your Rights:

We are committed to maintaining the confidentiality of your personal data and ensuring that you can exercise your rights. If you live in the European Union (EU), you have the following rights under this Privacy Policy and applicable law:

Right to Access: You have the right to request access to your personal data. You can also obtain a copy of the personal data we have on file for you.

Right to Rectification: You have the right to request the correction of any missing or incorrect information we have on file for you.
Right to Object: You can object to the processing of your personal data if we rely on legitimate interests as the legal basis for processing or if your personal data is used for direct marketing purposes.
Right to Erasure: You can request the deletion or removal of your personal data when there is no compelling reason for us to keep it.
Right to Data Portability: Upon request, we will provide your personal data in a structured, commonly used, machine-readable format to you or a third party you designate. This right applies to automated information that you provided or that we used to perform a contract with you.
Right to Withdraw Consent: You have the right to withdraw your consent to the use of your personal data. However, withdrawing consent may affect your access to specific functionalities of the App.

6.2 Contact Information:

To exercise your rights or make a request related to your personal information, please contact us at the following address:

Pridefit LLC
200 W 78th St
NY, NY 10024
USA
Email: support@pridefit.com

Please note that we may ask you to verify your identity before responding to your request. We will make every effort to respond to your inquiry promptly.

6.3 Data Protection Authority:

If you are in the European Economic Area (EEA), you have the right to lodge a complaint with a Data Protection Authority regarding the collection and processing of your personal data by us. Please contact your local data protection authority in the EEA for more information.

7. AGE REQUIREMENT

Our App is not intended for children under the age of 18 or the applicable legal age for data subjects to provide consent in your country of residence (if different). We do not knowingly collect or distribute personal information from or about children under the age of 18 or such other applicable legal age. If a parent or guardian becomes aware that their child has provided us with personal information without their consent, they should contact us immediately to remove such data from our servers.

8. COOKIES

8.1 Use of Cookies and Similar Technologies:

When you visit our website through a link in our App, a cookie (a small text file) may be placed on the electronic device you use to visit our website. Cookies help you navigate websites more efficiently and perform certain functions, as well as provide information to us. We use different types of cookies and other online tracking devices, including web beacons, action tags, local shared objects or flash cookies, and single-pixel gifs.

8.2 Types of Cookies:

Session Cookies: These cookies enable our website to link your actions during a particular browser session. They expire each time you close your browser and do not remain on your device afterwards.
Persistent Cookies: These cookies are stored on your device between browser sessions. They remember your preferences or actions across our website and remain on your device until they expire or you delete them from your cache.

Strictly Necessary Cookies: These cookies are essential for you to navigate our website and use its features. Without them, we may not be able to provide the services you requested.
Performance Cookies: These cookies collect information about how you use our website, such as the pages you visit most often. They do not collect personally identifiable information and are only used to improve our website's functionality.
Functionality Cookies: These cookies remember the choices you make on our website, such as your username, language preferences, and last actions. They provide enhanced, more personalized features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.

8.3 Consent for Cookies:

We will ask for your permission (consent) before placing cookies or similar technologies on your device, unless they are essential for providing a service you requested (e.g., adding items to your shopping basket). You can withdraw your consent at any time by adjusting your browser's privacy preferences. Please note that restricting or deleting cookies may impact the functionality of our website.

9. SHARING YOUR PERSONAL DATA

We want to assure you that we do not sell your personal information to any other party. However, in order to provide you with our services, we may share your personal data with the following categories of third parties:

9.1 Business Partners, Suppliers, and Sub-contractors:

We may share your personal data with our business partners, suppliers, and sub-contractors who assist us in delivering the services you have requested. This may include distributors, customer service providers, payment providers, technical maintenance providers, and marketing automation providers. We ensure that these third parties adhere to appropriate privacy and security measures to protect your personal data.

9.2 Credit and Debit Card Companies:

We may engage credit and debit card companies to facilitate payments and perform anti-fraud screenings. These companies may require information about your payment method to process transactions securely. This may include third-party payment gateway providers such as Stripe, PayPal, or Apple Pay. We advise you to familiarize yourself with the privacy policies of these third-party providers before providing your personal details.

9.3 HealthKit Framework and HealthKit API:

We respect your privacy when it comes to user data gathered from Apple, Inc.'s HealthKit framework or HealthKit API. We will not use or disclose this data to third parties for advertising or other use-based data mining purposes, except for improving health or health research. We obtain user consent before collecting information from HealthKit users for use by third parties, in compliance with applicable regulations.

9.4 Other Circumstances:

We may also share your personal data in the following circumstances:

If we undergo a merger, acquisition, or any form of asset transfer, where personal data held by us may be transferred to the acquiring party.
If we are legally obligated to disclose or share your personal data to comply with applicable laws, legal obligations, or investigations.
To enforce our Terms of Use, policies, or other agreements.
To protect the rights, property, or safety of Pridefit, its employees, our users, or third parties. This may involve exchanging information with other companies or organizations for fraud protection purposes.

In the event we receive a legal request to disclose your personal data, we will make reasonable efforts to notify you before doing so unless expressly prohibited by the requesting authority or if notifying you would be detrimental to us, the requesting party, any affected individuals, or the investigation itself. If pre-notification is not possible, we will endeavor to inform you afterwards.

10. HOW AND FOR HOW LONG WE KEEP YOUR PERSONAL DATA

We implement appropriate security measures to prevent unauthorized access, accidental loss, or unauthorized use of your personal data. We restrict access to your information to those who genuinely require it for legitimate business purposes, and they are bound by confidentiality obligations.

All information you provide to us is stored on secure servers. For payment transactions, we employ SSL (Secure Sockets Layer) technology, an industry-standard encryption method that protects personal and credit card details during transmission over the internet.

While we strive to protect your personal data, please note that no transmission method over the internet or storage method is entirely secure. Consequently, we cannot guarantee the absolute security of your data during transmission to our App. Once we receive your information, we employ strict procedures and security features to prevent unauthorized access.

We retain your personal data only as long as necessary for the purposes for which it was initially collected, unless otherwise required by law. Certain information may be retained for longer periods to comply with applicable laws, prevent fraud, or fulfill tax-related obligations.

11. TRANSFER OF PERSONAL INFORMATION OUTSIDE THE EEA

The App may be used by users worldwide. If you are located in the European Economic Area (EEA), please note that the personal data we collect from you may be transferred to and stored at a destination outside the EEA. It may also be processed by staff operating outside the EEA working for us or our suppliers.

In such cases, we ensure appropriate safeguards are in place to protect your privacy rights and provide remedies in the unlikely event of misuse of your personal information. The destination country may not have the same data protection laws as the EU. We will not transfer your personal data outside the EEA unless necessary and without taking adequate measures to safeguard your information.

12. YOUR RIGHTS

Under data protection laws, you have the following rights, which you can exercise free of charge:

12.1 Right to Transparency and Information:

You have the right to be informed about how we use your personal information and to understand our data processing practices.

12.2 Right to Access and Rectification:

You have the right to request confirmation of whether we hold your personal data and, if so, to access and obtain a copy of that information. You also have the right to rectify any inaccurate or incomplete personal data we hold about you.

12.3 Right to Erasure (Right to be Forgotten):

You can request the erasure of your personal data in specific circumstances, including when the data is no longer necessary for its original purpose, you have withdrawn your consent, or the data was unlawfully processed.

12.4 Right to Restriction of Processing:

You have the right to request the restriction of processing your personal data in certain situations, such as when you contest the accuracy of the data or object to processing pending verification of legitimate grounds.

12.5 Right to Object:

You can object to the processing of your personal data based on legitimate interests or for direct marketing purposes. We will cease processing unless we have compelling legitimate grounds that override your interests, rights, and freedoms or if processing is necessary for legal claims.

12.6 Right to Withdraw Consent:

If we rely on your consent as the lawful basis for processing your personal data, you have the right to withdraw that consent at any time.

12.7 Right to Data Portability:

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and, if technically feasible, to have it transmitted to another service provider.

You can exercise your rights by checking relevant boxes on our data collection forms, adjusting your profile settings, or contacting us directly. We may require proof of your identity and address when you exercise your rights.

13. ACCOUNT DELETION OPTION

We value your right to control your personal data and have included an account deletion option for subscribers. If you decide that you no longer want to use our App, you can delete your account. Deleting your account does not automatically delete your personal information, however you can request its deletion. To exercise this right, please contact us through the following means:

Email: support@pridefit.com

Upon receiving your request, we will verify your identity and promptly delete it.

14. CHANGES TO THIS POLICY

We may make changes to this Privacy Policy from time to time. If there are significant changes, we will notify you through the App or send you an email containing the revised Policy. If we require your renewed consent for any processing activities, we will seek it accordingly.

15. MAKE A COMPLAINT

If you encounter any problems in relation to the use of your personal information, please contact us so we can try to resolve your issue or concern. If you are a user based in an EU member state you also have the right to lodge a complaint with the supervisory authority in the EU member state where you work, normally live or where any alleged data infringement of data protection has occurred.

16. HOW TO CONTACT US

Questions, comments, and requests regarding this Policy are welcomed and should be addressed to the data controller:

Pridefit LLC
200 W 78th St
NY, NY 10024
USA
Email: support@pridefit.com